Linda Stanley
Writing this on the eve of the Super Bowl, I think it’s fair to say that most Americans consider the two Super Bowl teams to be great, playing in the greatest game of the year for the purpose of determining which team is the greatest American football team of the year. After all, it’s the Super Bowl and good teams don’t make it to the Super Bowl, only great teams do. If you’re reading this, you probably have a mental list of churches you consider to be great churches. Along with your “great churches” list, you also know of some good churches that almost made your “great churches” list but not quite. So what’s the point of this rather bad analogy?
I’ve been reading again and this time it’s Jim Collins’ monograph, Good to Great and the Social Sectors – Why Business Thinking is Not the Answer. In the author’s note, Collins writes that he first intended to include this work as a new chapter in a subsequent edition of Good to Great, an excellent book co-authored by Collins in October 2001, but changed his mind and decided to publish it as a stand alone piece. You’ll get more out of the monograph if you’ve read Good to Great.
I thought when I started reading this that I would flag the important points with those little colored, stick on flags so that I could easily summarize and enumerate them later. Soon almost every page had one or two or even three colored, stick on flags. Yes, it’s that good. Collins includes five issues that form the framework of this issue. I’m not going to re-write Collins’ work here. You can read and the entire monograph is only 35 pages long, but I do want to share just one point that jumped off the page at me as I read.
“Results, results, results!” Bob Buford, the founder of Leadership Network, is all about results. He wants to ensure that the investments made by our organization into Kingdom building bring results. Should be simple enough - just add up all the metrics and that will give you the results. But how do you do that in a nonprofit organization or in a church? Not so simple after all. Collins writes that we need to be most concerned with the outputs achieved by our organizations. We’ve protested that we don’t produce widgets, therefore how can we measure intangibles and evaluate our success or the lack thereof; i.e., results?
When we “nonprofits” protest that our metrics are intangible and qualitative rather than tangible and quantitative, Collins writes that this is beside the point.
It doesn’t really matter whether you can quantify your results. What matters is that you rigorously assemble evidence – quantitative or qualitative – to track your progress. If the evidence is primarily qualitative, think like a trial lawyer assembling the combined body of evidence. If the evidence is primarily quantitative, then think of yourself as a laboratory scientist assembling and assessing the data.
Collins writes that all indicators or metrics are flawed whether one considers the business or the social sector.
What matters is not finding the perfect indicator, but settling upon a consistent and intelligent method of assessing your output results, and then tracking your trajectory with rigor…Have you established a baseline? Are you improving? If not, why not? How can you improve even faster toward your audacious goals? …No matter how much you have achieved, you will always be merely good relative to what you can become.
Now this brings us to the greatness factor. Quoting Collins again, “Greatness is an inherently dynamic process, not an end point. The moment you think of yourself as great, your slide toward mediocrity will have already begun.”
Metrics and results tie into Collins’ Hedgehog Concept which is to clarify how to produce the best long-term results and exercise the rigorous discipline to hold everyone involved in the effort accountable for the outputs achieved. This is greatly over-simplifying Collins’ Hedgehog Concept and certainly doesn’t do it the justice it deserves. That’s why you should get your own copy of the monograph and read it for yourself. As Collins writes in the first few pages, “it’s not about business versus social sectors, it’s about what separates great from good.”
Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline. ---Jim Collins
Well, it’s past midnight now and I need to turn in. Tomorrow is a full day – Super Bowl Sunday! The schedule includes church (of course it’s a great church) and peeling off all those little colored flags, preparing for next week’s staff meetings, a few housekeeping items (or not), and of course, the big game. Oh man, I love the Super Bowl. This year, the Rolling Stones (???) will perform (believe me, no one wants to see a wardrobe malfunction on one of those guys) and it’s the only television program that I actually plan to watch the commercials. What an excuse to eat food that is definitely not diet-friendly – I don’t care what diet you’re on. The two greatest American football teams of the year are playing in the greatest American football game of the year. Guess I’d better do my homework and find out which two teams are playing…
Click here obtain a copy of Good to Great and the Social Sectors – Why Business Thinking is Not the Answer.
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